Is This the Secret to a More Dynamic Article?

How many times have you clicked on an article and started to skim through it to see if you wanted to invest your time to read it? This is common, so no judgment here. 

It passes the test, then you start to read it and it’s like they never quite get to the point. 

It’s only one more scroll away or in the next section…hopefully. 

Those articles drive me nuts, and it’s almost like clickbait for an article.

Cut out the Fluff

Most articles can get the points through in much less time and effort. 

There is no need to drag something out with multiple sections, bullet lists, and subcategories. 

People come to an article to find information or read something personal. 

Some articles, such as essays and short stories, are excluded from this list. The people checking those out know what they are getting themselves into. 

I enjoy reading those from time to time as well as poems. The fluff is for those other articles like this one.

Check out my Outline

This was my outline for this article so skim through it to see how ridiculous this could have turned out. It’s not a bad outline, yet it’s unnecessary.

Outline:

Introduction

  • Opening anecdote/statistic about the importance of concise writing

  • Statement: The key to effective writing is to eliminate unnecessary fluff and focus on delivering clear, concise, and impactful content.

Defining Fluff

  • Explanation of what constitutes fluff in writing

  • Examples of common fluff elements: redundant phrases, excessive adjectives, filler words, etc.

  • Discussion on how fluff can detract from the message and dilute the impact of the writing

The Negative Impact of Fluff

  • How fluff can confuse readers and dilute the message

  • The importance of respecting the reader’s time and attention

  • How excessive fluff can undermine the writer’s authority

Strategies for Trimming Fluff

  • Conducting a ruthless self-edit: Identifying and eliminating unnecessary words and phrases

  • Using active voice and concise language to convey ideas more effectively

  • Simplifying complex ideas without sacrificing depth or clarity

  • Seeking feedback from peers or editors to identify and remove fluff

  • Utilizing tools and techniques for streamlining writing, such as outlining and structuring

Case Studies and Examples

  • Real-life examples of writing before and after fluff reduction

  • Analysis of how removing fluff enhances readability and impact

  • Success stories of writers who have mastered the art of lean writing

Conclusion

  • Recap of the importance of eliminating fluff for effective communication

  • Encouragement for writers to embrace brevity and clarity in their writing

  • Final thoughts on the value of respecting the reader’s time and delivering content that packs a punch

Final Thoughts

Ironically, this article is longer than it needed to be. 

That entire outline section was only to make a point in showing you how insane this article could have been. Going forward, my articles will try to accomplish two things:

  • Be as short as possible while delivering the idea/story

  • Less formatting unless necessary

It’s fine to write an article with no headings, lists, or God forbid a quote like this.

It’s fine to write a few paragraphs only so long as they aren’t big blocks of text as our attention spans are that of a gnat.

Thank you for reading :)

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