How Low Is Your Read Ratio?

MartinRaymondo

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MartinRaymondo 〰️ 〰️

The elusive read ratio and the infamous clap and runner. 

They seem to go hand in hand, and there is nothing worse than getting up in the morning and seeing both appear, low reads and the clap bandits. 

There are a few ways to improve your ratios, so don’t give up. 

Headlines are always at the top of anyone’s listicles when trying to give advice. 

Experimentation is your best friend here, so don’t be afraid to break the rules. 

You might be great at writing long, short, negative, or positive titles. 

You get your classic advice of using emotional and power words. Still, I’ll stop discussing those before I fall asleep on my laptop.

You must experiment, see which ones you’re good at, and write your own as chatbots blow. 

Next up are subtitles. 

These aren’t that important, as the headline usually steals the show anyway. 

Don’t spend much time here, and the shorter, the better. 

You should have a picture somewhere before or after the title and subtitle. Unsplash is fine, but try not to pick some generic ones that bore people to death. 

Try taking some pictures yourself when you’re out and about and recycling those. 

It’s also fun, and you don’t have to worry about much since you own them. 

He is no professional photographer.

The next step is your actual content. Make this your own and put some personality in it. 

I recently read another writer’s content about how they weren’t making money. 

This was a different person than what I wrote about last time. 

Anyway, the article was written so eloquently, and the words themselves were something only I could dream of writing. 

The problem was it bored me and was way over my head in terms of vocabulary. 

I understood everything, but who the fuc* talks like that? 

We aren’t exactly signing the Declaration of Independence here, brah, so calm down. 

It was a female, but you get the point.

I glanced at my read ratio compared to the length of my articles, and the shorter ones, 4 minutes and under, did the best. 

Other writers mentioned that 5–7 minutes worked best for them, so it depends on your audience and writing style.

When I try to write for six minutes, I must subconsciously ramble on about nothing important, and it bores the readers. 

The people who write shorter than four minutes have the inverse effect. 

Instead, I’d use fewer words and get to the point rather than string along a lengthy, pointless scenario. 

So, how do you get your read ratio higher? 

Experiment with headlines, quickly make a subtitle, add a visual and write better content. 

With time, you’ll get better, and don’t forget to add personality; otherwise, your readers will be bored. 

Don’t forget that most of the world is low-key slow, so keep the words easy to understand.

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